The idea is that a specially printed currency, valid only in the area's independent shops, will work harder for local people than sterling, because money spent in local shops circulates three times more than money spent in national chains. Each Brixton pound will be worth £1, and sterling can be exchanged for the Brixton pounds at issuing points in the area.
An experiment well worth supporting, so if you know any Brixtonites, encourage them to get in touch with Transition Town Brixton and pledge to be one of the first to buy 10 Brixton Pounds.
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